The Way of Excellence: A Guide to True Greatness and Deep Satisfaction in a Chaotic World
“An absolutely beautiful book that captures a lot of what I believe as a coach.” – Steve Kerr
9-time NBA Champion; Coach of the Golden State Warriors and Team USA
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What It’s All About.
A practical guide to realizing your potential amid the chaos of modern life and learning how to reconnect to yourself, your work, and each other by reclaiming the pursuit of excellence.
Whether you are practicing guitar, pushing your limits at the gym, leading a team, honing a craft, studying medicine, or giving yourself the time and space to finally write that book, the pursuit of excellence is a big part of what makes life worth living—and it is for all of us.
Unlike “pseudo-excellence,” which is about hustle culture and hacks, genuine excellence is about challenging yourself in worthwhile endeavors, focusing on what matters most, and expressing the unique qualities that make you who you are. Too often, we get caught up in convenience and distraction to the detriment of our true potential.
The good news is that we can set ourselves on a better path, one that includes more aliveness and resonance, more connection to self and others. The Way of Excellence draws upon modern science, age-old philosophy, and daily practice to explain that we are wired to strive for excellence, and shows you how to pursue it in your own life.
At its core, excellence is an energizing and deeply-fulfilling process of becoming—the best performer, and person, you can be.
Pre-order Your Copy of The Way of Excellence
Ten Things The Book Will Teach You
How to set better goals and define, live, and work in alignment with your values
How to cultivate focus and concentration
The power of prioritizing consistency over intensity
How to build durable confidence
The connection between mastery and mattering, and how to cultivate more of both into your life
How to develop the courage to care deeply
How to design environments that support excellence
How to find more fulfillment in the process of striving toward achievement
How to overcome the traps, pitfalls, and barriers to excellence, including: alienation, chasing a never-ending supply of dopamine, addiction to external validation, and getting caught up in the opinions of others
How to apply the principles and insights of excellence to one’s organizations and communities
Praise for The Way of Excellence
"An absolutely beautiful book that captures a lot of what I believe as a coach. The gratification that comes from truly losing one’s self in a process is an amazing gift. It brings joy, peace of mind, and a sense of pride. These are things we frequently talk about with the Warriors, and I believe are part of our success." — Steve Kerr, 9 time NBA Champion, Coach of the Golden State Warriors & Team USA
Readers are invited to rethink what it truly means to be at their best—not through perfectionism or shallow success, but through purposeful growth and meaningful engagement. Stulberg reveals how excellence is a deeply human process." — Charles Duhigg, author of the bestsellers The Power of Habit & Supercommunicators
"Stulberg’s examination of excellence as both a concept and practice is food for thought for every profession and discipline — and for life itself. A riveting narrative that shows us that everyone is capable of growth. I loved reading it." — Hilary Hahn, international violin soloist and 3-time GRAMMY winner
"In a chaotic world filled with shallow distraction and performative busyness, The Way of Excellence is a must-read book that offers a path toward something deeper: the disciplined pursuit of mastery, competence, and mattering. I highly recommend it!" — Cal Newport, New York Times bestselling author of Slow Productivity & Deep Work
"A transformative read for aspiring high performers of all disciplines and all levels. This book is the best reminder that the way we do what we do matters." — Chelsea Sodaro, Ironman World Champion
“The Way of Excellence is Brad Stulberg at his very best: relentlessly pragmatic, truly wise, and genuinely helpful… It is hard for me to think of anyone in my life to whom I wouldn’t recommend this book.” — Derek Thompson, author of Abundance & Hit Makers
Exclusive Bonuses if You Pre-Order Now
Documentary and Video Masterclass: with more than 90 minutes of practical applications and behind-the-scenes content
Interactive Workbook: self-guided exercises and reflections to enhance the reading experience and help you bring the ideas in The Way of Excellence to life
Reading List: Brad’s personal reading list on mastery, meaning, and excellence that most influenced the writing of The Way of Excellence
Core Principles of Excellence: a one-page ‘Cheat Sheet’ with habits, mindsets, practices, and values to keep in mind every day
How to Get Your Bonuses:
1. Pre-order your copy of The Way of Excellence
2. Fill out this form with your order number to receive the bonuses.
About Brad Stulberg
Brad Stulberg researches, writes, and coaches on health, well-being, and sustainable excellence. He is the bestselling author of The Practice of Groundedness and co-author of Peak Performance. Stulberg regularly contributes to the New York Times, and his work has been featured in the Wall Street Journal, Washington Post, Los Angeles Times, The New Yorker, Sports Illustrated, Outside Magazine, Forbes, and other outlets. He also serves as the co-host of The Growth Equation podcast and is on faculty at the University of Michigan’s Graduate School of Public Health. In his coaching practice, he works with executives, entrepreneurs, physicians, and athletes on their mental skills and overall well-being. He lives in Asheville, North Carolina.